Building a better branded house.

MCE was a house of brands. A collection of companies built through acquisition that supply the critical systems, parts, and expertise required to manufacture lifesaving pharmaceuticals, food, energy, and many other products we rely on every day. Think of a behind-the-scenes hero who keeps critical operations up and running. This idea evolved into a brand position: Keeping life in motion. It gave the company a unifying purpose and a rallying cry, and transformed them into a branded house. A refreshed identity, new collateral and an anthem video help an integrated MCE sell more efficiently by leveraging the power of a united brand.