Aumiller on Brand
Exploring the strategies, campaigns, and creative decisions behind some of the world's most successful brands, and the lessons marketers can learn from them.
For nearly two centuries, Martin Guitar has inspired musicians with instruments renowned for their craftsmanship, tone, and heritage. But to connect with younger players, the company needed to reposition its popular X Series without losing the trust and recognition it had already earned.
Aumiller on Brand
Aumiller on Brand is produced by Lehigh Mining & Navigation, an Allentown-based branding and advertising agency serving organizations throughout the Lehigh Valley, Philadelphia, and Mid-Atlantic region. We help healthcare, B2B, nonprofit, destination, and industrial brands build stronger connections through brand strategy, creative storytelling, and integrated marketing. Hosted by Denis Aumiller, Creative Director and Partner at Lehigh Mining & Navigation, an Allentown-based branding and advertising agency serving organizations throughout the Lehigh Valley, Philadelphia, and Mid-Atlantic region.
