Giving a new Children’s Hospital a great start in life.

Marketing campaigns don’t appear out of thin air. It takes collaboration between client and agency. And this one to announce the new St. Luke’s Children’s Hospital is no exception. We worked closely with internal marketing and creative staff to hone the message and fine tune the execution. We launched a brand campaign featuring kids to raise awareness and get parents’ attention. Because when kids deliver the message, adults sit up and listen. This fun, multi-channel campaign included traditional, digital, social and other tactics. It cut through the clutter and broke into the hearts of parents throughout the region.