Creating a brand that’s a perfect fit for a footwear company.

Companies change. Then there’s a realization that their brand no longer accurately reflects who they are. This is where upscale kid’s footwear company Livie & Luca found themselves. They needed a new brand to better express themselves. We developed a powerful brand purpose built around children being free to express their natural creativity. The whimsical design mixes illustration and photography to bring home the fun of kids wearing these well-crafted shoes and walking their own unique walk. The refreshed design extends to all marketing materials with a message of individuality that resonates with parents.