Helping a medical school achieve greater visibility.

There’s a reason why the word “university” is in the “St. Luke’s University Health Network” name. It’s because the Lehigh Valley-based hospital system operates an accredited medical school. This nationally-recognized program alleviates physician shortages and elevates the quality of care across the region, but too few knew about the school. We changed that by building a multimedia campaign featuring the students obtaining their medical education at the region’s first medical school. The creative execution reinforces the value the school provides to the community. One billboard and one social post at a time, we’re raising the profile of medical education that’s making a healthy impact.