Developing an orthopedic brand that gets people moving.

A motivating message builds business and improves lives.

A sore knee, shoulder or ankle can leave you on life’s sidelines. SUN Orthopedics at Evangelical is a leading practice in Lewisburg, PA with a full range of care and the ability to get you moving again. We developed a brand theme — Find your freedom — to encourage people to get care, get moving and get back to doing what they love. This powerfully simple theme and call to action was translated into dozens of creative executions across a multi-channel regional campaign. We used real patients to convey authenticity and relatability. The result? A significant increase in new appointments, patients and surgeries. Not to mention more people living better lives.

CLIENT

Evangelical Community Hospital

SERVICES

  • Digital + Print Advertising
  • Out-of-Home
  • Social Media
  • Video
  • Direct Mail
A print ad for Sun Orthopedics at Evangelical shows a man easily giving a piggyback ride to his young grandson after treatment.
A print ad for Sun Orthopedics at Evangelical shows a woman adding more topspin to her pickelball skills after treatment.
An outdoor ad for Sun Orthopedics at Evangelical shows a woman raising an oar from the water after treatment. The headline reads: Freedom is enjoying trips downriver again.
A monitor in a waiting room is shown with rotating images for Sun Orthopedics at Evangelical. The images feature patients hiking, gardening and running after successful treatment
Hands are holding a mobile phone with rotating ad images for Sun Orthopedics at Evangelical. The ads feature successfully treated patients enjoying golf, basketball and pickelball.
A print ad for Sun Orthopedics at Evangelical shows a man playing electric bass after treatment for joint pain.
A print ad for Sun Orthopedics at Evangelical shows a man playing squatting down on a golf green to measure up a putt after treatment for lower back pain.
An outdoor ad for Sun Orthopedics at Evangelical shows a man tossing a softball free of pain after shoulder repair at Sun Orthopedics at Evangelical.
A pair of hands is holding a tablet showing a marketing email from Sun Orthopedics at Evangelical that features a woman playing soccer pain-free after ACL repair.
A computer monitor shows a landing page for Sun Orthopedics at Evangelical. The screen features pictures of patients treated for joint pain, knee replacement, and ACL repair.
Social media posts by Sun Orthopedics at Evangelical feature patients and their doctors who treated them.
Four social media posts by Sun Orthopedics at Evangelical feature patients who have had successful treatment, including lumber fusion, knee replacement, ACL repair, and shoulder repair
A direct mailing postcard by Sun Orthopedics at Evangelical is shown back and front. The back has detailed text about the center, with an image of nine practitioners. The front has a headline that reads: Pennsylvania has only one DNV Orthopaedic Center of Excellence: us.
A print ad for Sun Orthopedics at Evangelical features a young couple with their dog. The woman has had successful treatment for knee pain.
A print ad for Sun Orthopedics at Evangelical features a patient who is now able to garden after treatment of ankle pain.
A digital ad for Sun Orthopedics at Evangelical is shown on a mobile phone, with its three rotating images: a woman walking her dog, free from knee pain, a woman gardening after treatment for ankle pain, and a man with a knee brace playing basketball after treatment for joint pain.
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