Turbocharging a sales-driven manufacturer with branding built around expertise.

B. Braun Pharma & MedTech Partners is the contract manufacturing division of B. Braun, a global medical technology company. They design, engineer and make medical products, kits and more for companies in the pharma and medtech industries. What’s separating them from others doing the same thing? Expertise and consistent branding. We took the corporate positioning platform of sharing expertise and built on it in dozens of creative ways. All the work—from advertising and white papers to direct mail and a quarterly magazine—highlights B. Braun’s deep product knowledge and manufacturing experience. It goes to show that even the most sales-driven organizations need the right message and marketing to move the needle.