Cooking up a tasty new look for a diner.

Billy’s Downtown Diner has been a local destination for great food for decades. Now, it wants to make moves and open new locations. But they needed a fresh look to better reflect their culinary creativity and fun atmosphere. A refreshed logo and a fun, approachable design communicate that Billy’s has plenty of new things to offer customers. The vibe extends into packaging, merchandise, uniforms, website and more. A brand standard guide outlines colors, typography and photography to ensure future marketing efforts stay on track while Billy’s grows.