Creating a stimulating brand for a new kind of mental health care.

When medications don’t work to treat depression and other mental illnesses, advanced technology often does. The Mental Strength Ritual uses technology called Transcranial Magnetic Stimulation to treat people with a range of mental disorders. We created a brand for the Mental Strength Ritual that represents balance, optimism and forward thinking. Brand elements include a logo, style guide, advertising and other material to raise awareness for the Mental Strength Ritual and its message of hope for people suffering from drug-resistant depression and other disorders.